Friday, March 11, 2011

In Response to Kristen Begin

JCPenny

Until I read this blog I wasent aware that JCPenhny had an online catalog or took the time to look at it. I would sometimes fliiped through the pages quickly if I got a catalog in the mail. Since I saw this blog I read up on how syccessful this online catalog as been. It has gotten great reviews and customers find the online catalog to be a lot easier. For many reason this online catalog  will help JCPenny become more successful and profitable than they already are., however cancelling theire regular catalog was a risk.Many cutomers may relyedon the regular catalog and may not want to go on a computer or for that matter may not own a computer to do there shopping. Although most people today rely on computers and many can go on through there phone. I think there are much more benfits to an online catalog than a regular one. People that havent experienced the online catalog will be guranteed to like it better than a non online catalog. The online catalog provodes a lot more. JCPenny can provide a lot more clothing pictures and information with having there catalog online. They also have way more catagories for cutsomers to do their shopping. I do think that customers wil spend more time searching for products online than looking through a regular catalog. Customers can easily always go online and wont have to worry about misplacing there catalog or taking it with them. Now cutomers can simply just search through the catalog from there phone.The Following are some reviews of the online catalog: :
Why I Like JCPenney.com

I like JCPenney.com because of their wide variety of products, the flexibility of choosing products by offline catalog numbers or through their online site, their frequent sales and promotions, the high quality of their merchandise, and their prompt delivery.

In the department store category, I’ve also used walmart.com, and have found that JCPenney offers a much wider variety of items and many more coupon specials (although, overall, Wal-Mart’s prices are lower.)
Checking Out

When buyers go to the checkout page, they see a list of items ordered. A box for promotional coupons or codes is listed, and savings are deducted on the following page.

Payment can be made by JC Penney credit card, MasterCard, Visa, American Express, or Discover.

Two types of checkout are available--standard or express. Standard checkout offers the options of gift-wrap or payment by gift certificate. I have tried to use the express checkout and run into snags, so I generally stick with standard checkout.

Items can be delivered to home addresses or to the nearest store (a store locator is listed on the website.) Shipping costs accrue in either case, but they are about 25% less when items are delivered to the nearest store.

Unlike so many online stores, which charge for shipping per item or by purchase price, JCPenney.com charges shipping costs based on total weight of items. Item weight appears in the online and offline catalogs.

JCPenney is a secure site, using industry standard encryption procedures.


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