Fight For your Right to Get the Best Price?

A few weeks ago on the today show they did an experiment to see if consumer would actually fight for there right to get there own price. Watch this video and see how NBC hidden cameras follows consumers as their overcharged for there purchases at checkout. http://www.clicker.com/tv/today-show/fight-for-your-right-to-get-the-best-price-1556419/

 After watching this video I was suprised to see so how many people actually did not  speak up and I wondered if I would of done the same. A lot of people in the video seemed to be in a hurry especially since the store was loacted in downtown New York but is that really an exuse to be overcharged. This video also points out how many people don't even pay attention to how much they are being charged at the chasier. For instance  one customer  checked her reciet way after she purchased her t-shirt and didnt even realize that she was overcharged. This was an interesting experiment, and I think if you know you are being overcharged do not be afraid to speak up even if you feel bad. So my question is to you, would you fight for your right?