What are other inventory items that you would like to see Starbucks have? Are there any diet regulations that you may have that Starbucks has not met?
Out of all the years and times I have been to starbucks and purchased a coffee I have never noticed the fact that they do not market in the media! I never realized that starbucks does not have commercials and it came to a surprise to me, the first question that cam e to my mind was well why not? Well from reading this blog starbucks does good job marketing in their own way. It’s almost like they are too good to have a commercial, it’s just not there fit. I think this is another great way for the company to differ themselves from others and attract customers. There uniqueness seems to be working so why pay to have commercials. I can’t say that I can think of any other inventory items right that I would want to see to at starbucks. For now I think they are doing a pretty decent job. I think they are very good with balancing out the choices of being healthy or unhealthy. They have their heavy fatty lattes but they also have there “skinny” lattes. Same goes with the food, they have regular muffins or there reduced fat muffins., regular breakfast sandwich or one with egg white, turkey beacon on a whole wheat muffin.
Starbucks has plenty of choices from beverages to delicious treats which is why I think they are so successful. They recently came out with this new treat called the birthday cake pop which is also just less than 200 calories. They express this treat as a “party for your palate”, a quick sweet treat. Before they starting selling the items starbukcs started sampling them and giving them out for free. I think this was a great marketing tool. It got the customers to try the new item without paying for it and if it’s free who could resist a delicious treat! This way at east they could get an observation if people enjoyed them or not.
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