Thursday, April 28, 2011

In Response to Britney

            
  I heard that Tom Brady was going to advertise the UGG Boots and my first thought was it still won’t sell to males. After I read this article I thought about it more and maybe it will happen, maybe males will actually start to slowly ware the UGG boots but I really do not think it will be a success or follow through. When  I first saw the UGG boots come out I thought they were extremely ugly and I  thought to myself I will  never ware those but as time went on they became more and more popular with different styles. I kept hearing from everyone how great and comfortable they were so I finally got a pair. What made me change mind was not just because they were in “style” but how  unbelievably comfortable they are and how you can wear them with just about everything, so why pass up a comfortable shoe that everyone wares. I have heard so many guys say how ugly they are and the question why do girls ware those things… I think Tom Brady may really like them but he is probably getting a lot of money for advertising it. I think he is a better choice than most people because he’s such a big Fan to most of  New England but I still question if it will sell to males. It has been a female shoe for so long that you can’t change it now. UGG’s just don’t seem manly enough.

Monday, April 25, 2011

Apple's New products


We all know that the iphone and ipads and mac computers have been extremely successful in the past and I have brought us into a world of new technology. However I often question when will the products end? First it was the 3g iphone than the 4g now they soon will have the 5g and same goes with the ipads. Each one is better and better but how much better can they really get. The new ipad that is coming out is said to be better and includes new features such as front and rear cameras, allowing video conversation. Steve Jobs believes that the ipad 2 will help apple widen its lead in the market. I think that the technology of the iphone and ipad is great but is it all moving too fast? I feel like once something new comes out a few months later the “newest” is now old. Do you think apple should slow down with the  new versions of their products? Is it all happening to quickly?

In Response to Dan...

Fast Food Promoting Health...
I think that fast food places such as McDonalds, Wendy’s and Burger King will always be in competition. I do think that fast food places can get away with whatever they want. Yes McDonalds may have salads to be healthier but the fried chicken and fatty dressing defeats the purpose of a healthy choice. I don’t really think fast food places care about people’s health they are just concerned about what they can market to make more money. Since there are so many complaints now about over weight Americans, fast food places are trying to cut down on the fat and calories but they are still concerned about what taste the best not what is healthy. They are able to turn anything that’s healthy into something that’s not healthy. I believe McDonlads even started selling instant oatmeal with fruit. In my opinion the oatmeal advertisements does not look fresh or appealing to me.  I would never get a salad from a fast food lace because I just know by the looks and taste of it, it’s not healthy and not fresh. I do think fast food places should just stick with selling regular chicken instead of friends chicken or wheat buns instead of regular buns.

Friday, April 15, 2011

Fight For your Right to Get the Best Price?

A few weeks ago on the today show they did an experiment to see if consumer would actually fight for there right to get there own price. Watch this video and see how NBC hidden cameras follows consumers as their overcharged for there purchases at checkout. http://www.clicker.com/tv/today-show/fight-for-your-right-to-get-the-best-price-1556419/

 After watching this video I was suprised to see so how many people actually did not  speak up and I wondered if I would of done the same. A lot of people in the video seemed to be in a hurry especially since the store was loacted in downtown New York but is that really an exuse to be overcharged. This video also points out how many people don't even pay attention to how much they are being charged at the chasier. For instance  one customer  checked her reciet way after she purchased her t-shirt and didnt even realize that she was overcharged. This was an interesting experiment, and I think if you know you are being overcharged do not be afraid to speak up even if you feel bad. So my question is to you, would you fight for your right?

Thursday, March 31, 2011

Wendys New Fries

Wendy's natural-cut sea salt fries Wendys New Natural Cut Fries!
Just recently Wendy’s has advertised the new natural-cut French fries with Sea Salt. Now I haven’t actually tried the fries but a lot of people seem to enjoy them and there were many reasons why. One reason is that some people prefer the skins on their fries much better than just regular. Many customers seem to say it has a better taste and flavor and many restaurants especially fast food restaurants like Wendy’s, burger king or McDonalds’ do not sell them. Another hit seems to be the sea salt the fries are sprinkled with. The fries are revamped fries with 100% russet potatoes cut with the skin and sprinkled with sea salt but why the Sea Salt? According to one article, people associate the salt with good, natural things. They also link it to flavor, “The typically bigger salt granules can add more flavor with less salt”.         
            The new fries are tastier and better according to most customers but the downfall is they contain a lot more sodium and calories. : 270 milligrams per small order, up from 180. The large has 630, up from 460. "If Wendy's customers care," Nestle says, "they will have even more trouble reducing their sodium intake." However many argue that the key point is not the calories it is that they taste better!  The fires are said to be all natural and are cooked with o trans fat but are still containing more sodium  and calories.I’m not sure if this product will be successful or not. Since we are recently concerned about how obesity is such a problem in the Unites States than why would we promote a new product that is unhealthier for us?  Are you we just trying to repeat  to what brought us to this  obesity problem which is not caring about how unhealthy it is but just about how  good it taste? Wendy’s is the nation’s number 3 fast food chain and has renewed its French fry recipe for the first time in 41 years. I guess I wonder why the change?  Can these fries really bring in much more revenue? Also something to think about is if you liked Wendy’s fries before you cannot order them again. Wendy’s only sells there new natural cut fries. This could be saving the company a lot of money. These French fries could be cheaper to make because the skin is still on the fries. They do not have to go through the longer old process. What do you think about the new fries? Will they be successful or not?  Why the change of having unhealthier fries? Will this be bad for Wendy’s look?

In Response ot Lia Moreggi

What are other inventory items that you would like to see Starbucks have? Are there any diet regulations that you may have that Starbucks has not met?  
Out of all the years and times I have been to starbucks and purchased a coffee I have never noticed the fact that they do not market in the media!  I never realized that starbucks does not have commercials and it came to a surprise to me, the first question that cam e to my mind was well why not? Well from reading this blog starbucks does good job marketing in their own way. It’s almost like they are too good to have a commercial, it’s just not there fit. I think this is another great way for the company to differ themselves from others and attract customers. There uniqueness seems to be working so why pay to have commercials. I can’t say that I can think of any other inventory items right  that I would want to see to at starbucks.  For now I think they are doing a pretty decent job. I think they are very good with balancing out the choices of being healthy or unhealthy. They have their heavy fatty lattes but they also have there “skinny” lattes. Same goes with the food, they have  regular muffins or there reduced fat muffins., regular breakfast sandwich or one with egg white, turkey beacon on a whole wheat muffin.
Starbucks Petites Birthday Cake Pop                Starbucks has plenty of choices from beverages to delicious treats which is why I think they are so successful. They recently came out with this new treat called the birthday cake pop which is also just less than 200 calories. They express this treat as a “party for your palate”, a quick sweet treat. Before they starting selling the items starbukcs started sampling them and giving them out for free. I think this was a great marketing tool. It got the customers to try the new item without paying for it and if it’s free who could resist a delicious treat! This way at east they could get an observation if people enjoyed them or not.

Friday, March 25, 2011

Powerade Vs Gatorade:battle of the beverages



gatorade-powerade
Powerade and Gatorade have always seemed to be the two biggest sports drinks. I always have wondered which one is more popular and what is really the difference between the both. The difference between the two is very small; powerade has higher sugar content and lower sodium content than Gatorade. Gatorade uses normal glucose where as PowerAde uses the glucose, polymers which is absorbed into the body faster. Gatorade also has a high level of sodium which is twice the amount has powerade the Gatorade does a better job replenishing sodium when athletes work uo a lot of sweat but powerade does have more sugar. PowerAde has 8gmscampered to Gatorade that’s has 6. This may be better for runners that work up a sweat because they need that sugar rush in the middle of a run rather than obtaining more salt. Runners can always get salt from certain foods. Gatorade is considered one of the first sports drinks that are formulated to replenish electrolytes which are lost through the sweat during heavy exercises.
                These two sports drinks have always been in competition with each other and other drinks and have always been trying to be better than the other. The Pepsi company own Gatorade and the coca-cola company own poweredae. The goal of both the sports drinks is to offer the junior athlete what they think is cool, as well as to fulfill the traditional role of a sports drink: replace electrolytes and give the athletes carbohydrates. Both of the sports drinks are very competitive, but which one is more popular Gatorade has been everyone’s first choice lately .I’m not sure if it’s because of the advertisemts such as the star athletes drinking Gatorade and showing them sweat it out or is it the new flavors and the flashy lightning bolt through the G. It could also be the design of the bottle or the better colors. I do not really know if many people that buy the sport drinks even know the difference between the two. They could just be buying what’s the “cooler” one. Do more people buy Gatorade or powerade? And what makes them buy which one…. is it the flavors, taste or the advertisement?

In Response to Ashley Guidi


How often do you go into a supermarket and buy exactly what you need?
There are many times that I have walked into a supermarket and got more than that was on my grocery list. The main reason why is because of the advertising and where the products are placed. I do always fall for that scheme of grabbing some candy or just a pack of gum or magazine at the checkout counter. I have noticed that in most stores not just supermarkets magazine are always place right next to the check out. This is a great way to get customers to buy a magazine, what else will grab their attention when they are waiting in line. I find that when I’m waiting in line I grab a magazine start reading it and sometimes end up buying it because it becomes interesting to me. I have always noticed how the children’s cereal is always on the middle shelf. It is the perfect reach for your children, especially if they are in the carriage. It is eye level to them all they have to do is reach there arm out and put it I the carriage. I remember when I was younger It was a treat if I got Trix, or fruit by the foot and gushers. Walking down the aisle with all the fun treats was like walking into a candy store. Today a lot of times I will buy more than that was just on my grocery list is because I will see products on  sale or buy other things to eat that I haven’t thought of when I was  making my grocery list. The on thing I try to avoid doing when I do my shopping is never go to the grocery store hungry. When you’re hungry everything looks good and you will want to buy everything at the time. I have got myself doing this before and realized I had got way more than I need.


Friday, March 11, 2011

Trader Joes



What Makes trader Joes so successful and different from any other grocery store? Trader Joes is a unique grocery store that provides a collection of healthy and organic foods for low prices.  Trader Joes has slowly grown into a 8 billion  dollar retail company! By limiting its stocks to specilaity products at low prices  trader Joes sells twice as much per quare foot than a regular supermarket. Trader Joes  has many secrets to its success., basically trader joes has a taken a regular old boring gorcery store and redesighned the industry to a mulitcolored creative unique shopping enviormet.
        There are many other reason that make TJ's a success. TJ's has realized that customers want fewer choices. At TJ's the store is smaller and the choices are much fewer but that happens to be what customers like!  Since the store is smaller TJ's are able to have low prices for high quality products. There is also no bargaing at TJ's; 80 percent  of of the store stock bears the comapny brand.Customers trust the brands and do not second guess what they are purchasing.
What I think makes's the store so successful is they are not follower, they think out of the box and are unique in there own way. Customers want something different not the same old trends. What TJ's does it makes there products different from others and gives the world a taste of what organic actually is.The store is also a friendy enviorment and emplyes has there own ways of doing things. My experience at traders Joes has always been very good.. When I need to know where something is in the store insetad of the employee just telling me they actually direct me to where the product is. You can also bring you own trade Joes Grocery bag in so when you check out you are able to put your name in for a raffle. The idea is having your own bag is helping saving paper and attracting more customers.  The follwing is an article that explains more about the employees and envioment of Traders Joes if you have never been.

By Beth Kowitt, reporter



FORTUNE -- Apple's retail stores aren't the only place where lines form these days. It's 7:30 on a July morning, and already a crowd has gathered for the opening of Trader Joe's newest outpost, in Manhattan's Chelsea neighborhood. The waiting shoppers chat about their favorite Trader Joe's foods, and a woman in line launches into a monologue comparing the retailer's West Coast and East Coast locations. Another customer suggests that the chain will be good for Chelsea, even though the area is already brimming with places to buy groceries, including Whole Foods and several upscale food boutiques.
But Trader Joe's is no ordinary grocery chain. It's an offbeat, fun discovery zone that elevates food shopping from a chore to a cultural experience. It stocks its shelves with a winning combination of low-cost, yuppie-friendly staples (cage-free eggs and organic blue agave sweetener) and exotic, affordable luxuries -- Belgian butter waffle cookies or Thai lime-and-chili cashews -- that you simply can't find anyplace else.
Employees dress in goofy trademark Hawaiian shirts, hand stickers out to your squirming kids, and cheerfully refund your money if you're unhappy with a purchase -- no questions asked. At the Chelsea store opening, workers greeted customers with high-fives and free cookies. Try getting that kind of love at the Piggly Wiggly.
It's little wonder that Trader Joe's is one of the hottest retailers in the U.S. It now boasts 344 stores in 25 states and Washington, D.C., and strip-mall operators and consumers alike aggressively lobby the chain, based in Monrovia, Calif., to come to their towns. A Trader Joe's brings with it good jobs, and its presence in your community is like an affirmation that you and your neighbors are worldly and smart.
    The privately held company's sales last year were roughly $8 billion, the same size as Whole Foods' (WFMI, Fortune 500) and bigger than those of Bed Bath & Beyond, No. 314 on the Fortune 500 list. Unlike those massive shopping emporiums, Trader Joe's has a deliberately scaled-down strategy: It is opening just five more locations this year. The company selects relatively small stores with a carefully curated selection of items. (Typical grocery stores can carry 50,000 stock-keeping units, or SKUs; Trader Joe's sells about 4,000 SKUs, and about 80% of the stock bears the Trader Joe's brand.) The result: Its stores sell an estimated $1,750 in merchandise per square foot, more than double Whole Foods'. The company has no debt and funds all growth from its own coffers.
You'd think Trader Joe's would be eager to trumpet its success, but management is obsessively secretive. There are no signs with the company's name or logo at headquarters in Monrovia, about 25 miles east of downtown Los Angeles. Few customers realize the chain is owned by Germany's ultra-private Albrecht family, the people behind the Aldi Nord supermarket empire. (A different branch of the family controls Aldi Süd, parent of the U.S. Aldi grocery chain.) Famous in Germany for not talking to the press, the Albrechts have passed their tightlipped ways on to their U.S. business: Trader Joe's and its CEO, Dan Bane, declined repeated requests to speak to Fortune, and the company has never participated in a major story about its business operations.
Some of that may be because Trader Joe's business tactics are often very much at odds with its image as the funky shop around the corner that sources its wares from local farms and food artisans. Sometimes it does, but big, well-known companies also make many of Trader Joe's products. Those Trader Joe's pita chips? Made by Stacy's, a division of PepsiCo's (PEP, Fortune 500) Frito-Lay. On the East Coast much of its yogurt is supplied by Danone's Stonyfield Farm. And finicky foodies probably don't like to think about how Trader Joe's scale enables the chain to sell a pound of organic lemons for $2.

Do you think the uniqueness of a store will attract more customers?

In Response to Kristen Begin

JCPenny

Until I read this blog I wasent aware that JCPenhny had an online catalog or took the time to look at it. I would sometimes fliiped through the pages quickly if I got a catalog in the mail. Since I saw this blog I read up on how syccessful this online catalog as been. It has gotten great reviews and customers find the online catalog to be a lot easier. For many reason this online catalog  will help JCPenny become more successful and profitable than they already are., however cancelling theire regular catalog was a risk.Many cutomers may relyedon the regular catalog and may not want to go on a computer or for that matter may not own a computer to do there shopping. Although most people today rely on computers and many can go on through there phone. I think there are much more benfits to an online catalog than a regular one. People that havent experienced the online catalog will be guranteed to like it better than a non online catalog. The online catalog provodes a lot more. JCPenny can provide a lot more clothing pictures and information with having there catalog online. They also have way more catagories for cutsomers to do their shopping. I do think that customers wil spend more time searching for products online than looking through a regular catalog. Customers can easily always go online and wont have to worry about misplacing there catalog or taking it with them. Now cutomers can simply just search through the catalog from there phone.The Following are some reviews of the online catalog: :
Why I Like JCPenney.com

I like JCPenney.com because of their wide variety of products, the flexibility of choosing products by offline catalog numbers or through their online site, their frequent sales and promotions, the high quality of their merchandise, and their prompt delivery.

In the department store category, I’ve also used walmart.com, and have found that JCPenney offers a much wider variety of items and many more coupon specials (although, overall, Wal-Mart’s prices are lower.)
Checking Out

When buyers go to the checkout page, they see a list of items ordered. A box for promotional coupons or codes is listed, and savings are deducted on the following page.

Payment can be made by JC Penney credit card, MasterCard, Visa, American Express, or Discover.

Two types of checkout are available--standard or express. Standard checkout offers the options of gift-wrap or payment by gift certificate. I have tried to use the express checkout and run into snags, so I generally stick with standard checkout.

Items can be delivered to home addresses or to the nearest store (a store locator is listed on the website.) Shipping costs accrue in either case, but they are about 25% less when items are delivered to the nearest store.

Unlike so many online stores, which charge for shipping per item or by purchase price, JCPenney.com charges shipping costs based on total weight of items. Item weight appears in the online and offline catalogs.

JCPenney is a secure site, using industry standard encryption procedures.


Monday, March 7, 2011

What’s Healthy and What’s not


We all know that fried food, candy, processed food or anything that is filled with saturated fat is bad for you and can lead to bad health. However as we all know many Americans cannot stop eating these foods and continue these bad habits because the foods are all around us. Most of us know the obvious but what can be difficult is what is really true and what is not, what’s the healthiest for you? Today is it very hard to believe what you read because everything is just about money, for instance if you are researching what to eat and when to eat the right foods it can become difficult. You may read one article and think okay steak is great for you it has plenty of protein but then you read something else it explains how steak can be fatty and only certain steaks are good for you but it can also be filled with bacteria.  Everyone thinks fruit is good for you and great to eat but eating it at certain times can be bad for you because the amount of sugar fruit contains. The same thing with carbohydrates, a lot of people think eating a bowl of past or a piece of toast is great to have before the gym or after but it can’t always be. I’m always trying new things to see what works the best for my body. Something I recently have been trying and researching on is something called the Paleo Diet. When I first heard about this I thought to myself is this is just something else that somebody said to make money are the facts really true?  Once I actually tried Paleo my body felt healthier than ever before and I realized I had become more energetic. The Paleo diet is also known as the Paleolithic diet or caveman diet. The diet is all about natural foods such as fruits, eggs vegetables, nuts. The human race had always been on this diet of low carbs, protein, natural fats, vegetables  until unsaturated foods were introduced to our bodies. This article below explains more about the diet 

You’ve come to the right place to learn all about the Paleo diet and lifestyle. Put simply, the Paleo diet is not just a diet that you follow to achieve a specific goal, but more a way of living in harmony with nature and our food to achieve great health in every aspects.
Our society has become detached to the food we’ve been eating in nature for millions of years that has allowed us to become a highly evolved species.
We call this diet the paleo diet because it includes the food that was available to us for most of our evolution during the paleolithic era, starting about 2.5 millions of years ago. The idea is that our genes and physiology evolved through the process of natural selection and are most adapted to be nourished with the food that we evolved around. That includes the whole spectrum of animal food (beef, fish, shellfish, poultry, pork, lamb, bison, …) including their fat and organs as well as eggs, vegetables and limited amounts of fruits and nuts.
On the opposite side, some of the foods that we started eating in large quantity since the beginning of the agricultural revolution about 10,000 years ago are completely alien to our genes and metabolism and wreak havoc in our body, often causing what we call the metabolic syndrome or diseases of civilization. That includes obesity, type 2 diabetes, hypertension, heart disease, auto-immune diseases, osteoporosis, Alzheimer’s and a host of other conditions that were unknown to our ancestors while plaguing us today.
Paleolithic diet and evolutionSome of the worst offenders in today’s diet are what’s actually recommended by governments and nutritionists because bad science and economic agendas have demonized things like saturated fat, cholesterol and red meat over the last decades. What we should really be eliminating in our diet aregrain products, excess sugar, vegetable oils, legumes and dairy, some which are at the very basis of the US food pyramid.
The Paleo diet and lifestyle is not just based on imitating what our ancestors did, but also on real non-biased science and evidence. The habits of our healthy ancestors give us a good framework to study deeper and to try and find what our food really does to our bodies and how to live the longest and most vibrant lives.
Now this could just be another article to you ,but you never know until you try things for yourself. Everyone is different though and has different goals to reach so this healthy life style may not be for everyone.  Do you think more people should try this diet or do you  think there are too many ads and articles today that are filled with false facts? home title

Monday, February 28, 2011

I responce to Paige Maclure

Role Models:
1.       Today role- models are extremely important for anyone but especially younger children. A role- model is somebody you look up to or person who serves as an example, whose behavior is emulated by others." A lot of people look up to Snooki from Jersey shore as a role model, but is she really? Today some many television shows are so focused drama! And the more people drink the more drama is usually involved. Today’s society has changed so much that young teens now get excited about watching a group of  younger people who get drunk constantly and  do stupid things. I mean what ever happen to the other shows such as Road Rules, The Gauntlet or the Real World. MTV has laid back on those shows and is now more focused on “drunken drama”.  It really is pathetic, I still find myself excited about watching Jersey Shore but when I really think about it I’m just excited to watch a group go people get drunk an do stupid things. I mean I could be famous for that. It’s really funny when you think about it and realize what we are actually watching. There is no a main point to  the show and its defiantly not giving off a good example  ,  If anything it is driving teens to drink and act like a bunch of fools. The show the Road Rules challenge may have involved drama and drinking but at least the show had a point to it. The show was based on beating theses challenges and winning money. The challenges actually, made there contestants think and they pushed the re bodies physically to win a challenge. After watching Jersey shore I feel like anyone could be famous if MTV wanted to make them famous. I don’t know how far or how many season Jersey Shore will have but hopefully MTV will come out with different shows that a least have a little more meaning. The article “Jersey Shore” portrays unreal depiction of our generation made some extremely good points not only about Jersey shore but the shows MTV   puts on air:
“The often violent debauchery of the “Jersey Shore” cast of 20-something year olds makes for reality-TV-gold. But this portrayal of my generation is disappointing and hardly ‘real’. Luckily, MTV has been moving in a less asinine direction with shows like “World of Jenks” and “If You Really Knew Me.”
Since the launch of “The Real World” in 1992, ‘reality’ shows have become a staple of MTV’s lineup. “The Real World” itself has gained a reputation as a showcase for the immature and irresponsible behavior of young adults who are taken from their actual lives and put in a situation where they are expected to “stop being polite and start getting real.” Twenty-four seasons’ worth of this version of reality has consisted of mostly fighting, partying, and having sex; a lot like “Jersey Shore.”  Honestly, this type of reality can get boring when you’ve seen it in so many shows before”
When Angelina and Snooki of “Jersey Shore” brawl (because of a guy), the other cast members stand around laughing like it’s a joke. But the fact that these women can’t find a better way than punching each other to resolve conflicts is not funny.
And then there is the issue of the reality of the violence. When one of the “Jersey Shore” girls, nicknamed Jwoww, finally interrupts the fight, she begins the interruption wearing light-colored socks. The camera switches to a different angle and Jwoww’s feet are bare. Behold, magically disappearing and reappearing socks” .


Wednesday, February 23, 2011

In Responce to Abby Hajec

The iphone is the number one phone in the country. millions of people own one and are willing to spend the extra money on the phone and the monthly bill. What makes the iphone so great? The reason why the iphone has been incrediably successful is simply  because its convient technology. It has everything that a cutsomer could ask for and even more. The phone is set up to provide cutsomers with new features and convience. Its a mini computer in your pocket. th eiphone is also very doverse which also a key reason to why the phone is so popular. People from all ages can use the phone. It can be used by kids, college studenst and used for buisness purposes.The blackberry was very popular but its only downfall was it wasen't made for everyone. It was more likely usesd as a buisness phone. While everyone othe rcompany was trying to compete and keep up with i phone, apple was thinking of new ways to improve the phone and  soon the iphone came out with the 4G. A popular feature on the 4G iphone is the facetime. Facet time is allows customer to have a video chat on their phone. The 4G offers  a lot more features and newer technology. At this point it is alomost impossiable to compete with the iphone without copying their features. The iphone has done well and will most likely keep improving as  time goes on and technology grows.

   

Tuesday, February 15, 2011

Jordans Furniture

Jordans Furniture is a very successful and unqiue comapny . Jordans funriture is a very fun place to go and almost veryone knows about it becaause they are so unique. There biggest strenegth is knowing how to attract customers attention. They build there store around proviiding   there cutsomers needs when shopping. They took into consideration  that many people that are shopping for furniture may have young children with them so they made the store a fun atmosphere. Jordans funriture is almost like a mini amusetment park the way it is designed . They have fun attractions and activities. They even have a mini water fireworks show. They alos have a an Imax which is also a great way to get customers to the store. When you leave the Imax the exit leads the cutsomers through the store. Also the seats in the Imax are temprapedic so the  customers are comfortable and can also get a feel for some  of there furniture. Jordans furniture goal was to be differnet than other regular furniture stores and make there stores fun and excitinig. The are a very tough competion because of all there attractions and fun acativities. There stardegy is a great way to attract customers.

Monday, January 31, 2011

marketing mix

When Marketing yourself as a product it is very important and will be beneficial to fulfill the four P's, product,place,price and promotion.The Product variable is very important when  selling your product because it includes the main features of the product. The product variables  are suppose to full fill the needs to the customers.If you were marketing yourself one of these features may involve your physical appearance.Depending on what job you are interviewing for you should dress appropriate to the interview and look good. This way you can have the advantage of impressing the person you are interviewing with.You could also have  reference's to help you get the job or if you have connections also use that to your advantage. Expressing and showing your skills would also help selling yourself. You could ask questions on the interview to show your concerns about the job or write a cover letter to allow the company to learn about you and express your skills and desire for the particular job. 
    Price is also very important when selling your product or selling yourself. The price determines how good the product actually is and how much people actually need it.Is the product a necessity or something just to have for the time being.All these factors matters when selling a product. When you are looking for a job you should look at how much the job pays and determine whether it is a good fit for you.You don' t wont to be in a position where you are not getting paid the right amount for the work that you are doing. Another important factor to remember is the pay going to help me save or will it just be enough for the time.Also will the job be beneficial for you in the future, will the skills for this job help you in the next.  
 
The Place where you want to work all depends on where you are living and the transportation you have available at that time.It depends on if you want to travel far or if you rather be very close to home.You also have to think if the pay of the job outweighs the drive. The location of where you want to work is what is easier and more convenient for you. 

There are many ways to promote yourself and promote a product.Promoting a product can be done by ads or commercials. Promoting yourself can be done by  emails, cover letters and  also ads.Depending on whether  you are starting your own business or trying to work for a company you would either use ads or write cover letters. If you were starting your own business such as a hair saloon business cards would be a great way to promote yourself and your business.









Monday, January 24, 2011

Propaganda, marketing and advertising are very different. Advertising happens everyday in the media. It is found on the internet,magazines,billboards, televison,newspapers etc.. Advertising is mainly viewed by people and readers. The point of advertising is so people can sell their product and advertising it is the best way to get others attention about their product or company. An example of adervtising is a nike billboard that shows a person work out and below the picture it may say "Just do it". The point of the picture is to get views attention and focus on the prodcut they are trying to sell.
Marketing is the selling of products or certain services. The point of marketing is to satisfy the needs to customers. For example Sketchers is a well know shoe and they have always had different kinds such as boots, sandles and everyday sneakers but recently they have just come out with a new product called sketchers shape ups. Sketchers shape ups are suppose benefit the customer by fixing their posture and improve their fitness by walking in them everday. This product is tryingt o satisfy the customers needs.
Propaganda- is a form of communication, information that is trying to sell something that may not be true.